Audio Web Content
It is hard to pick up a periodical about the web these days without coming upon an article about the ever increasing use of substantive audio content in websites. Webcasting and podcasting are the rage.
An audio-based website can include, for instance an interview, books-on-tape, page content in audio format and discussions between 2 or more experts in your field.
So why would you consider providing audio content on your website?
With the ever increasing number of people having internet access now, making your site more accessible to more of them, including those with disabilities will ensure your business continues to grow and thrive.
Audio content is a way to appeal to and provide content to the very large number of visually impaired around the globe as well as to people who don’t have the time to sit and read content on websites. Not to mention the vast number of people who actually learn and understand more effectively if the information is provided to them auditory rather than visually.
By providing audio content (podcasts) you will ensure you not only cater to a larger number of site visitors, but, you will provide a medium that is being embraced wholeheartedly by internet users and search engines alike.
A Bit About Interview Podcasts
For the past 2 Years I have been conducting and producing interview podcasts for my own websites using Skype. The podcasts have proved so popular on my sites, driving enormous amounts of traffic daily, that many people have approached me to produce interview podcasts with them for their websites. Podcasts appeal to the business person who needs to do more than one thing at a time to get through their day.
All you need is a Skype account, which is FREE, and a USB headset to ensure the best audio quality. If you’re not technologically minded and don’t want to go down the Skype route, I can conduct the interview via phone but the audio quality will not be as good and therefore may influence the number of people willing to tune in and listen.
The great aspect of this service is that you can be anywhere in the world and I can conduct record and produce the podcast for you and provide it to you vie FTP transfer or on a CD if you don’t have access to this technology and have the ability to play media files on your site. If you don’t have inbuilt media players, I can host the podcast for you and provide you with a link for your website to connect directly or, embed the file in a Google Gadget and give you the code which will display a simple audio player on your site to play the file. You’ll have the option to choose which of these you’d prefer when you book a podcast and fill in the briefing form.
Interview podcasts can be used to…
- Explain more easily to your site visitors and potential customers about your business, what it does, how it operates, what are your areas of expertise and difference.
- Expand on each area of expertise explaining it fully an dhow it can benefit existing and potential customers.
- Discuss topics you specialise to give your visitors nod members added value
- Exposé new products as they are developed and promote them to visitors and members
- As an additional advertisement to your online yellow pages ad where you generally don’t get much space to really say what you do. A podcasts will allow you to explain exactly what you do and mention existing clients and successes.
Examples of Audio Content
- Promotional Podcast (to coincide with a press release or publicity activity) – Stockfood Australia and Picture Media Aid for Haiti
- Product Launch (to coincide with the launch of a new online or offling product) – Launch of MassAttack’s Online Consultation Service
- Business Podcast (to explain the services or methodology of a business) - The Australian Regional Food Guide
- Product Review Podcast (to discuss a saleable product to explain what it is and how it will benefit the purchaser) – The Gabriel Method by John Gabriel
- Business Discussion Podcast (to provide added value to potential and existing members of a website) – Quality Control with Carol Jones
- Expert Podcast (to discuss with an expert in a field about a product or service) – Correcting Overspiced Dishes with Ian Hemphill from Herbies Spices
- Added Value Podcast (to provide added value for visitors or members of a website) – An Informative Podcast Provided by Siteflex
- Website Page Text as Audio – BiteSize Cooking Audio Content
- Website Instructional Audio (to instruct visitors on some aspect of a page or section of your site) - MassAttack Payments Page
However, I have specific expertise in producing all types of audio content for websites in addition to interviews with you, a staff member or an expert in your field including page content in audio format, panel discussion between you and others in your field of business or expertise, frequently asked questions and answers, audio instructions etc, all for download by visitors or members.
All my services require payment in advance. Once you’ve completed the online payment, you’ll be transferred to a briefing form on my Maverick Creative website where you can supply me with as much detail as you need about your podcasts. Once I receive that form I’ll be I contact to discuss your requirements then schedule the podcast(s).
You can CONTACT ME for a no obligation chat about your needs and what might be best to achieve your outcomes before making any payments or bookings.
