Graphic Design
Corporate Identity
Corporate Identity encompasses logos, letterhead, and business cards, and spills over into other areas such as business forms, brochures, and signage as well.
Logos are symbols and/or type that help to quickly, visually identify a company or organization. They are used in almost all printed materials a company produces and along with colour and basic design elements reinforce an organization’s identity and name or brand awareness.
Logo Design is the first important step of any new company or business. It sets the corporate identity of the business displaying the brand in an instant, and so it must be right from the start. The logo design process can take as little as 48 hours but normally 5 working days.
Included with your Corporate Identity is supply of finished logo in various file, business card and letterhead design and with compliments slip if required, plus copyright of the logo.
Brochures
A brochure, according to the Collins English Dictionary 1986:198, is “a pamphlet or booklet, esp. one containing summarised or introductory information or advertising.”
Generally brochures are designed and used…
- as a marketing tool to advertise services or products;
- as an information providing tool to inform people about things.
When you design a brochure to sell or explain your products or services, you must remember that this brochure is going to “talk on your behalf” about your services or products that you offer. It is extremely important to make sure that your brochure gets the correct message across, is clear and, most important of all, sells or explains your product or service – which is your ultimate goal.
When we design a brochure for you, we keep the following in mind…
- The purpose of the brochure: what do you want to achieve, what message do you want to get across, who is your target audience, etc.
- Include the benefits of your business to your clients and why they should choose your products/services above those of your competition. Include a brief history of your company, some testimonies of other clients; and your contact information, etc.
Special Projects
My team and I have executed many special projects for our clients, ranging from personalized greeting and Christmas cards to book plates, book publishing, labels, multimedia covers and inserts (CD, DVD etc), websites, blog headers, facebook fan pages, signage etc.
Contact me for a no obligation chat about your needs.
