Online Business and Marketing Consulting
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, and e-mail marketing.
Internet marketing is associated with several business models:
- e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B)
- publishing — this is the sale of advertising
- lead-based websites — this is an organization that generates value by acquiring sales leads from its website
- affiliate marketing — this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provide some marketing material (sales letter, affiliate link, tracking facility).
- local internet marketing – this is the process of a locally based company traditionally selling belly to belly and utilizing the Internet to find and nurture relationships, later to take those relationships offline.
I can advise you on all aspects of internet marketing and help you achieve your online marketing objectives. CONTACT ME today for an obligation free chat about how.
